UID:
almafu_9959234854602883
Format:
1 online resource (257 p.)
Edition:
1st ed.
ISBN:
1-135-64709-7
,
1410609502
,
1-135-64710-0
,
1-282-32107-2
,
9786612321078
,
1-4106-0950-2
Series Statement:
LEA's communication series
Content:
This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstances under which people invent and circulate rumors. In addition, he examines how rumors are spread--both interpersonally and through mediated processes--and offers strategies for organizations to respond to rumors when th
Note:
Description based upon print version of record.
,
Contents; Preface; PART I: UNDERSTANDING RUMORS AND RUMOR TRANSMISSION; PART II: COMBATTING RUMORS IN THE MARKETPLACE AND WORKPLACE; References; Author Index; Subject Index
,
English
Additional Edition:
ISBN 0-8058-3876-7
Additional Edition:
ISBN 0-8058-3875-9
Language:
English
DOI:
10.4324/9781410609502
