UID:
almafu_9959327456702883
Format:
1 online resource (xvi, 246 pages) :
,
illustrations
ISBN:
9781119207320
,
1119207320
,
9780470980026
,
0470980028
,
9780470980002
,
0470980001
,
9780470980019
,
047098001X
,
1283374080
,
9781283374088
Content:
"The Sponsorship Handbook is a response to the changing face of sponsorship, not only outlining new challenges and possibilities within the topic, but demonstrating clear practical advice on how to make it work. It shows those on both sides of the divide how quickly the recession and the rise of the "experience economy" has moved from displaying logos and giving away some event tickets to a tool used by companies desperate to have positive interaction with consumers on an almost personal level. The book will helps students, new entrants to the field and managers to do their jobs more effectively and to be able to show measurable improvement in the results"--
Note:
Foreword / by Karen Earl -- 1. Introduction to Sponsorship. -- Part I. Sponsors: 2. Developing sponsorship strategy; 3. Planning for success; 4. Sponsorship implementation; 5. Sponsorship evaluation. -- Part II. Sponsorship Seekers: 6. Developing a sponsorship strategy; 7. Essential sales preparation; 8. The sales process; 9. Servicing and renewal. -- Part III. The Way Ahead: 9. Sponsorship in the future.
Additional Edition:
Print version: ISBN 9780470979846
Additional Edition:
ISBN 0470979844
Additional Edition:
Print version: Collett, Pippa. Sponsorship Handbook. San Francisco, CA : Jossey-Bass, 2011, ©2011 ISBN 9780470979846
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207320
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119207320
