UID:
almafu_9959327488302883
Format:
1 online resource
Edition:
2nd ed.
ISBN:
1118222407
,
9781118222409
,
9781118236369
,
111823636X
,
9781118531716
,
111853171X
,
9786613652324
,
6613652326
Series Statement:
Bloomberg financial series
Content:
"The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity--without straining budgets. The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals the information they need to stretch more value from each marketing dollar. The Second Edition includes updated case studies and charts. This new edition looks at important topics in the industry such as: Real time monitoring of conversations (e.g., Twitter and Facebook) and the impact on branding and positioning; New info on landing pages, e-mail success factors; Behavioral economics to psychology of money and budgeting"--
Note:
Series data from the jacket.
Additional Edition:
Print version: ISBN 9781118065716
Additional Edition:
ISBN 1118065719
Language:
English
Keywords:
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118531716
