UID:
almafu_9959328323402883
Format:
1 online resource (xviii, 142 pages)
ISBN:
9781118257869
,
1118257863
,
9780470483534
,
0470483539
,
9780470483541
,
0470483547
,
9780470483770
,
0470483776
,
1282114441
,
9781282114449
Content:
Leading Internet marketing expert Mark Joyner offers a business-transforming marketing methodology. What is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonald's. According to Mark Joyner, it's "Integration Marketing." Observing companies that made the leap from small to big and big--to empire--Mark shows how it was done. Then, he puts it together into a simple, innovative system for growth that any company can use to scale up to the next level and then the next--methodically and reliably. Using real-world case studies.
Note:
Digital new school meets profitable old school : new school gets schooled ("thank you, sir, may I have another?") -- A real-life yoda on billion dollar businesses -- How integration marketing transformed a self-confessed geek into one of history's most influential people -- Talking the business growth talk : the language of integration marketing (part 1) -- Why strategic integration marketing? : three magic words -- Taking that first step forward : creating your integration marketing growth strategy -- More words that matter : the language of integration marketing (part 2) -- Minimizing guesswork, maximizing growth : using the integration marketing score -- Google, Snoop Dogg, and some bling-bling : clever integration marketing tactics everywhere you look -- One more benefit : integration marketing as ecology.
Additional Edition:
Print version: Joyner, Mark, 1968- Integration marketing. Hoboken, N.J. : Wiley, ©2009 ISBN 9780470454596
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118257869
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118257869
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118257869
