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  • 1
    Online Resource
    Online Resource
    Oxford ; : Blackwell Pub.,
    UID:
    almafu_9959328470602883
    Format: 1 online resource (xv, 328 pages) : , illustrations
    ISBN: 9780470692479 , 0470692472 , 9780470691632 , 0470691638
    Content: Simon Chapman is one of the world8217;s leading advocates for tobacco control, having won the coveted Luther Terry and WHO medals. His experience straddles 30 years of activism, highly original research and analysis, having run advocacy training on every continent and editing the British Medical Journal's Tobacco Control research journal. In this often witty and personal book, he lays out a program for making smoking history. He eviscerates ineffective approaches, condemns overly enthusiastic policies which ignore important ethical principles, and provides a cookbook of strategy and tactics for denormalising smoking and the industry which promotes it. Public Health Advocacy and Tobacco Control is divided into two sections. The first contains chapters spanning such key topics as the place of advocacy in tobacco control, ethical issues, smoking cessation and prevention, harm reduction and product regulation and the denormalisation of smoking. The second section provides an invaluable A-Z of tobacco control advocacy strategy from Accuracy to Whistleblowers.
    Note: Cover -- TOC36;Contents -- Preface -- Acknowledgements -- Part I Major Challenges for Tobacco Control This Century -- CH36;Chapter 1 Death is Inevitable44; So Why Bother With Tobacco Control63; Ethical Issues and Tobacco Control -- The ethics of tobacco control -- The ethics of smokers 34;knowingly34; harming themselves -- 34;Informed34; smokers58; policy implications -- What is a 34;fully or adequately informed34; smoker63; -- The tobacco industry39;s current information inaction -- Ethical implications of addiction in tobacco control -- When smoking harms others -- Ethical aspects of the social costs of smoking -- Conclusions -- CH36;Chapter 2 The Place of Advocacy in Tobacco Control -- Policy wish lists -- Advocacy58; the neglected sibling of public health -- Unravelling gossamer with boxing gloves -- Banning smoking in workplaces -- Political insights into advocacy for smokefree bars -- CH36;Chapter 3 The News on Smoking -- Impacts of the media -- Framing -- Criteria for newsworthiness -- Making news on tobacco control -- CH36;Chapter 4 Dead Customers are Unprofitable Customers58; Potential and Pitfalls in Harm Reduction and Product Regulation -- Overview -- Ways to engineer tobacco products -- PREPs58; potential reduced exposure products -- Who will use the new reduced45;harm products63; -- Will smokeless tobacco transpose to cultures with no traditions of use63; -- High45;delivery nicotine replacement therapy -- Combustible tobacco58; enter the dragon -- Ingredients -- Summary and conclusions -- CH36;Chapter 5 Accelerating Smoking Cessation and Prevention in Whole Communities -- Why do people stop smoking63; -- How do most people stop smoking63; -- Preventing the uptake of smoking in children -- CH36;Chapter 6 The Denormalisation of Smoking -- When policy moves beyond evidence58; banning smoking outdoors -- The 8220;smoker45;free8221; workplace58; banning smokers from workplaces -- CH36;Chapter 7 Vector Control58; Controlling the Tobacco Industry and its Promotions -- Promoting tobacco use after advertising bans -- Should we control smoking in movies63; -- Corporate responsibility and the tobacco industry -- Academic denormalisation -- CH36;Chapter 8 Making Smoking History58; How Low Can We Go63; -- Greatest reductions in national prevalence -- How reliable are the data63; -- Projections for Australia -- Subpopulations with high smoking rates -- The future -- CH36;Part II An A45;Z of Tobacco Control Advocacy Strategy -- Introduction -- Ten basic questions for planning advocacy strategy i -- AN A45;Z OF STRATEGY -- Accuracy -- Acronyms -- Action alerts -- Advertising in advocacy -- Analogies44; metaphors44; similes and word pictures -- Anniversaries -- Be there33; The first rule of advocacy -- Bluff -- Boycotts -- Bureaucratic constraints -- Celebrities -- Columnists -- Creative epidemiology -- Criticising government -- Demonstrations -- Divide and rule -- Doctors -- Editorials -- Elitism -- Engaging communities -- Fact sheets -- Gate45;crashing -- Infiltration -- Inside and outside the tent -- Internet -- Interview strategies iii -- Jargon and ghetto language -- Know your opposition -- Learning from other campaigners -- Letters to po.
    Additional Edition: Print version: Chapman, Simon. Public health advocacy and tobacco control. Oxford ; Malden, MA : Blackwell Pub., 2007 ISBN 9781405161633
    Additional Edition: ISBN 1405161639
    Language: English
    Keywords: Electronic books. ; Electronic books. ; Electronic books.
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