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  • 1
    Online Resource
    Online Resource
    Hoboken, N.J. :John Wiley & Sons,
    UID:
    almafu_9959329146502883
    Format: 1 online resource (xiv, 274 pages) : , illustrations
    ISBN: 9781119202158 , 1119202159 , 0470046996 , 9780470046999
    Content: As every manager of a professional firm realizes, generating leads and landing new clients is one of the most critical operations of a successful venture. But transforming accountants, architects, attorneys, consultants, engineers, and other professionals into client-generators is not always easy to do.
    Note: Originally published: Holbrook, Mass : Adams Media, 1998. , CREATING RAINMAKERS: The Manager's Guide to Training Professionals to Attract New Clients; Contents; Acknowledgments; Introduction; Chapter 1: What Is a Rainmaker?; Chapter 2: What Rainmakers Know or the Mathematics of Selling; Chapter 3: How Rainmakers Think or the Skill of Optimism; Chapter 4: What Rainmakers Do or the Power of Systems; Chapter 5: Limits to the Rainmaker Model; Chapter 6: Targeting and Positioning; Chapter 7: Creating Value with Ideas; Chapter 8: Finding a Lead Generation Approach That Works; Chapter 9: Building Relationships That Produce Business.
    Additional Edition: Print version: Harding, Ford. Creating rainmakers. Hoboken, N.J. : John Wiley & Sons, ©2006
    Language: English
    Keywords: Electronic books. ; Electronic books. ; Electronic books.
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