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Strategisches internationales Marketing : mit 33 Tab. (1988)

Meissner, Hans Günther 1929-1999

Berlin u.a. :Springer,

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Details

UID:

almafu_BV001153351

Format: XI, 188 S. : graph. Darst.

ISBN: 3-540-19190-9 , 0-387-19190-9

Note: 2. Aufl. im Oldenbourg-Verl., München

Additional Edition: Parallele Sprachausgabe Meissner, Hans Günther Strategic international marketing

Language: German

Subjects: Economics

RVK:

QP 680

Keywords: Multinationales Unternehmen ; Marketing ; Strategisches Management ; Marketing ; Strategisches Management ; Weltwirtschaft ; Strategisches Management ; Internationales Marketing ; Marketingstrategie

Author information: Meissner, Hans Günther 1929-1999

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