Format:
XIII, 925 S. :
,
Ill., graph. Darst.
Edition:
4. ed.
ISBN:
0-471-83899-3
,
0-471-01098-7
Series Statement:
Wiley series in marketing
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Marketingmanagement
;
Management
;
Fallstudiensammlung
;
Fallstudiensammlung