Format:
163 S. : Ill.
Edition:
1. Aufl.
ISBN:
3-332-00361-5
Series Statement:
Klartext
Note:
Literaturverz. S. 159 - 164
Language:
German
Subjects:
Economics
Keywords:
Markenartikelindustrie
;
Marketing
;
Strategisches Management
;
Marketing
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002544635&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=002544635&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Author information:
Hartig, Hans-Jürgen 1948-
Author information:
Heinker, Helge-Heinz 1953-
