Format:
XXI, 777 S. :
,
Ill., graph. Darst.
Edition:
6. ed.
ISBN:
0-13-556150-7
,
0-13-556267-8
Series Statement:
The Prentice-Hall series in marketing
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Management
;
Marketing
;
Marketingmanagement
;
Marketingmanagement
;
CD-ROM
;
Marktanalyse
;
Marketing-Mix
;
Marktforschung
;
Einführung
;
Lehrbuch
;
Konferenzschrift
Author information:
Kotler, Philip 1931-