Format:
XI, 292 S. :
,
graph. Darst.
ISBN:
3-409-13673-8
Series Statement:
Gabler : Wirtschaft
Uniform Title:
International marketing
Additional Edition:
Parallele Sprachausgabe Usunier, Jean-Claude Commerce entre cultures
Later:
Engl. Ausg. später u.d.T. Usunier, Jean-Claude Marketing across cultures
Language:
German
Subjects:
Economics
Keywords:
Internationales Marketing
;
Internationales Marketing
;
Kultur
;
Internationales Marketing
;
Kulturkontakt
;
Internationales Marketing
;
Interkulturelles Management
;
Internationales Marketing
;
Interkulturelle Kompetenz
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005426688&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Author information:
Usunier, Jean-Claude 1951-