Format:
XI, 644 S. : Ill., graph. Darst.
Edition:
4. ed.
ISBN:
0-13-851932-3
Series Statement:
The Prentice Hall series in marketing
Note:
Frühere Ausg. u.d.T.: Kotler, Philip: Marketing for nonprofit organizations
Later:
Später u.d.T. Andreasen, Alan R. Strategic marketing for nonprofit organizations
Language:
English
Subjects:
Economics
Keywords:
Marketing
;
Strategisches Management
;
Nonprofit-Bereich
;
Soziomarketing
;
Nonprofit-Organisation
;
Marketing
;
Strategisches Management
;
Fallstudiensammlung
;
Lehrbuch
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005462185&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Author information:
Kotler, Philip 1931-