Book
Oxford [u.a.] :Oxford Univ. Press,
Format:
XII, 216 S. : graph. Darst.
ISBN:
0-19-829222-8
Content:
Kay's overall purpose is to show that economics can and should be brought to the analysis of business problems. In doing so he distinguishes his approach from that of the forecasters and the formula-bound, and those on the other hand who suggest abandoning economics in our postmodern complex world.
Language:
English
Subjects:
Economics
Keywords:
Betriebswirtschaftslehre
;
Unternehmen
;
Management
Author information:
Kay, John 1948-
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