Format:
XV, 500 S.
ISBN:
1-84542-636-3
,
1-84064-946-1
Note:
"This book grew out the State of the Art of Research in International Marketing Conference held at the University of Connecticut in October 2001"--Pref. -- Includes index.
Language:
English
Subjects:
Economics
Keywords:
Internationales Marketing
;
Marketingforschung
;
Internationales Marketing
;
Interkulturelles Management
;
Einzelhandelsbetrieb
;
Marke
;
Markenpolitik
;
Konferenzschrift
;
Konferenzschrift
;
Konferenzschrift
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010331153&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010331153&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA