Format:
327 S. :
,
Ill.
ISBN:
0-7432-4346-3
Content:
A social analysis of the impact of branding discusses how ordinary companies and products have become symbols of American power and had a pervasive affect on higher cultural institutions, including the church, universities, and museums.
Note:
Includes bibliographical references (p. 303-313) and index
Language:
English
Subjects:
Economics
,
General works
Keywords:
Marketing
;
Kirche
;
Hochschule
;
Museum
;
Bibliografie
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012918099&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
URL:
http://www.loc.gov/catdir/description/simon051/2004052147.html
URL:
http://www.loc.gov/catdir/enhancements/fy0631/2004052147-t.html
URL:
http://www.loc.gov/catdir/enhancements/fy0652/2004052147-s.html