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Advertising and promotion : an integrated marketing communications perspective (2009)

Belch, George E. 1951- ; Belch, Michael A.

Boston [u.a.] :McGraw-Hill Irwin,

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Details

UID:

almafu_BV035753101

Format: XXV, 838 S. : , überw. Ill., graph. Darst.

Edition: 8. ed., international student ed.

ISBN: 978-0-07-128440-0

Series Statement: McGraw-Hill international edition

Language: English

Subjects: Economics

RVK:

QP 630

Keywords: Werbung ; Marktkommunikation ; Sales-promotion ; Unternehmen ; Marktkommunikation ; Integriertes Management ; Werbung ; Sales-promotion ; Kommunikationsstrategie ; Marketing ; Einführung ; Lehrbuch

URL: Inhaltsverzeichnis

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