Book
New York, NY ; Berlin [u.a.] :Lang,
Format:
XVII, 334 S.
ISBN:
978-1-4331-0137-3
,
978-1-4331-0146-5
Note:
Literaturverz. S. [291] - 318
Language:
English
Subjects:
Comparative Studies. Non-European Languages/Literatures
,
General works
Keywords:
Massenmedien
;
Cross Media Publishing
;
Product placement
;
Marketing
;
Massenmedien
;
Cross Media Publishing
;
Marktmacht
;
Regulierung
URL:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020571880&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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