Format:
XVI, 684 S. :
,
Ill., graph. Darst.
ISBN:
978-3-7910-3271-9
,
3-7910-3271-2
Note:
Literaturverz. S. [635] - 673
Language:
German
Subjects:
Economics
Keywords:
Marketingmanagement
;
Lehrbuch
;
Lehrbuch
Author information:
Voeth, Markus 1968-
Author information:
Herbst, Uta 1980-