Format:
1 Online-Ressource (XXVII, 622 Seiten) :
,
graph. Darst.
ISBN:
978-1-118-33552-9
,
978-1-118-33545-1
,
978-1-299-40225-6
Series Statement:
Handbooks in communication and media 46
Note:
"With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation "--
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-0-470-67098-9
Language:
English
Subjects:
Economics
,
General works
Keywords:
Unternehmen
;
Öffentlichkeitsarbeit
;
Kommunikationsstrategie
;
Prestige
;
Aufsatzsammlung
DOI:
10.1002/9781118335529
URL:
Volltext
(URL des Erstveröffentlichers)
