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  • 1
    Online Resource
    Online Resource
    Marketing management / (2016)
    Boston ; Columbus ; Indianapolis [und viele weitere] :Pearson,
    Details
    UID:
    almafu_BV044562818
    Format: 1 Online-Ressource ([832] Seiten) : , Illustrationen, Diagramme.
    Edition: 15th edition, global edition
    ISBN: 978-1-292-09271-3
    Additional Edition: Erscheint auch als Druck-Ausgabe ISBN 978-1-292-09262-1
    Language: English
    Subjects: Economics
    RVK:
    QP 600
    Keywords: Marketing ; Management ; Marketing ; Marketingmanagement ; Marketingmanagement ; CD-ROM ; Marktanalyse ; Marketing-Mix ; Einführung ; Lehrbuch ; Konferenzschrift ; Einführung ; Lehrbuch ; Konferenzschrift ; Einführung ; Lehrbuch ; Konferenzschrift
    Author information: Kotler, Philip 1931-
    Author information: Keller, Kevin Lane 1956-
    Library Location Call Number Volume/Issue/Year Availability
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