Umfang:
1 Online-Ressource (107 Seiten) :
,
Illustrationen, Diagramme.
ISBN:
978-0-429-77404-1
,
978-0-429-77403-4
,
978-0-429-77402-7
,
978-0-429-43079-4
Serie:
Routledge focus
Inhalt:
Strategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process. The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally. This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world
Weitere Ausg.:
Erscheint auch als Druck-Ausgabe, Hardcover ISBN 978-1-138-36537-7
Sprache:
Englisch
