Format:
1 Online-Ressource (x, 406 Seiten).
Edition:
Ninth edition
ISBN:
978-1-53811261-8
Series Statement:
Communication, Media, and Politics
Content:
Political Campaign Communication, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. This book explains how principles and practices central to election campaigns affect America's electoral history
Note:
Intro; Contents; Preface; 1. Communication and Political Campaigns: A Prologue; 2. Communicative Functions of Political Campaigns; 3. Communicative Styles and Strategies of Political Campaigns; 4. Communicative Mass Channels of Political Campaigning; 5. Communicative Types and Functions of Televised Political Advertising; 6. Ethical Considerations of Political Campaign Communication; 7. Public Speaking in Political Campaigns; 8. Recurring Forms of Political Campaign Communication; 9. Debates in Political Campaigns; 10. Interpersonal Communication in Political Campaigns
,
11. Advertising in Political Campaigns12. Political Campaigning in the Age of the Internet and the Growing Influence of Social Media; 13. Journalism in Contemporary Political Campaigns: From Information to Fake News; 14. Political Campaign Communication in the 2016 Presidential Election; Index; About the Authors
Additional Edition:
Erscheint auch als Druck-Ausgabe ISBN 978-1-53811260-1
Language:
English
Keywords:
Electronic books
;
Electronic books
;
Electronic books
