Format:
1 Online-Ressource (xxv, 319 Seiten).
Edition:
New, completely revised, and significantly extended version
ISBN:
978-1-80392-984-2
Content:
Taking the Fear Out of Data Analysis provides readers with the necessary knowledge and skills to understand, perform, and interpret quantitative data analysis effectively. Acknowledging that people often dislike statistics and quantitative methods, this book illustrates that statistical reasoning can be a fun and intuitive part of our lives.Key Features:Split into three sections covering how to understand data, preparing data for analysis and carrying out the analysisBlends theory with practical examples in a logical and straightforward manner to guide readers in making sense of statistical inferenceOffers universal knowledge that can be applied to a variety of software applications with limited technical complexity to aid the learning processShort and concise chapters focusing on the essence of the topics covered, such as analytical techniques that are typically used in behavioral and social science researchSignificantly revised and updated, this textbook is an essential text for both undergraduate and postgraduate students in fields such as information systems, international business and marketing. It will also be beneficial for practitioners involved in data science, data analytics, and market research
Note:
Titel und Verantwortlichkeitsangabe der Landingpage (Elgaronline) entnommen, da kein Titelblatt vorhanden. - Ausgabebezeichnung der Vorbemerkung "Instead of a preface" entnommen
Additional Edition:
Erscheint auch als Druck-Ausgabe, hardback ISBN 978-1-80392-983-5
Additional Edition:
Erscheint auch als Druck-Ausgabe, paperback ISBN 978-1-80392-985-9
Language:
English
Subjects:
Economics
Keywords:
Datenanalyse
DOI:
10.4337/9781803929842
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
Volltext
(URL des Erstveröffentlichers)
Author information:
Schlegelmilch, Bodo B. 1955-
Author information:
Diamantopoulos, Adamantios 1958-
