UID:
almahu_9947382338902882
Format:
1 online resource (257 pages) :
,
digital, PDF file(s).
ISBN:
9788579830112
Content:
The book offers the reader a reflection on the speeches broadcast in different media, such as magazines, newspapers, television and the Internet and, in particular, the path of advertising genres through the analysis of Coca-Cola advertisements. It also provides an understanding of the counter-discourses, whether anti-American, anti-capitalist, anti-globalization or ecological. It is a useful work for professionals dedicated to verb-audio-visual resources, for students in the field of Discourse Analysis and for others interested in languages and texts.
Note:
Bibliographic Level Mode of Issuance: Monograph
,
Introdução -- 1. Reflexões sobre gêneros do discurso -- 2. Coca-Cola e os momentos que fazem a história:uma construção discursiva -- 3. O percurso dos gêneros publicitários -- 4. Fim do percurso: a identidade da Coca-Cola -- Referências bibliográficas.
,
Portuguese
Language:
Portuguese
URL:
Volltext
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