Umfang:
1 Online-Ressource (XVI, 529 S.) :
,
graph. Darst.
Ausgabe:
1. publ.
ISBN:
978-1-107-01496-1
,
978-1-107-64922-4
,
978-1-107-33319-2
Anmerkung:
Includes bibliographical references and index. - "The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--
,
pt. I. Introduction -- pt. II. Relationship marketing -- pt. III. Customer relationship management : key processes -- pt. IV. Strategic customer management implementation
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
Schlagwort(e):
Strategisches Management
;
Beziehungsmarketing
;
Kundenmanagement
URL:
Volltext
(lizenzpflichtig)
URL:
https://doi.org/10.1017/CBO9781139057417
