UID:
almafu_9960119622402883
Format:
1 online resource (xi, 221 pages) :
,
digital, PDF file(s).
ISBN:
0-511-86596-1
,
0-511-57224-7
Content:
This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisions. Furthermore, the author explains how a firm's development must be adapted to its environment, its history and the experience of its personnel. Other topics discussed include integration and diversity, the growing importance of multinational operations, the strategic role of mergers, and innovation.
Note:
Title from publisher's bibliographic system (viewed on 05 Oct 2015).
,
English
Additional Edition:
ISBN 0-521-29610-2
Additional Edition:
ISBN 0-521-22669-4
Language:
English
URL:
https://doi.org/10.1017/CBO9780511572241
