UID:
almahu_9947415184402882
Format:
1 online resource (xxii, 621 pages) :
,
digital, PDF file(s).
Edition:
7th ed.
ISBN:
9780511510786 (ebook)
Content:
In this newly revised book, Harold L. Vogel examines the business economics of the major entertainment enterprises: movies, music, television programming, broadcasting, cable, casino gambling and wagering, publishing, performing arts, sports, theme parks, and toys and games. The seventh edition has been further revised and broadened and differs from its predecessors by restructuring and repositioning the previous Internet chapter, including new material on the economics of networks and advertising, adding a new section on policy implications, and further expanding the section on recent theoretical work pertaining to box-office behaviour. The result is a comprehensive up-to-date reference guide on the economics, financing, production, and marketing of entertainment in the United States and overseas. Investors, business executives, accountants, lawyers, arts administrators, and general readers will find that the book offers an invaluable guide to how entertainment industries operate.
Note:
Title from publisher's bibliographic system (viewed on 05 Oct 2015).
,
pt. 1. Introduction. -- Economic perspective -- Basic elements -- pt. 2. Media-dependent entertainment. -- Movie macroeconomics -- Making and marketing movies -- Financial accounting in movies and television -- Music -- Broadcasting -- Cable -- Publishing -- Toys and games -- pt. 3. Live entertainment. -- Gaming and wagering -- Sports -- Performing arts and culture -- Amusement/theme parks -- pt. 4. Roundup. -- Performance and policy -- Appendix A : Sources of information -- Appendix B : Major games of chance -- Appendix C : Supplementary data.
Additional Edition:
Print version: ISBN 9780521874854
Language:
English
URL:
https://doi.org/10.1017/CBO9780511510786
