UID:
almahu_9947915104502882
Format:
1 online resource (xxiii, 543 p.) :
,
ill.
ISBN:
9781781001042 (e-book)
Content:
The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas in international advertising. It incorporates those visions and insights into areas that have seldom been touched in prior international advertising research, such as research in digital media, retrospective research, cultural psychology, and innovative methodologies.
Note:
pt. 1. Leading thoughts -- pt. 2. Culture -- pt. 3. Retrospective -- pt. 4. Research method -- pt. 5. The digital information age -- pt. 6. Cross-cultural comparison -- pt. 7. Social interaction -- pt. 8. IMC and the global market.
Additional Edition:
ISBN 9781848448582 (hardback)
Language:
English
Subjects:
Economics
,
General works
Keywords:
Electronic books.
;
Electronic books.
URL:
http://www.elgaronline.com/view/9781848448582.xml
URL:
Volltext
(URL des Erstveröffentlichers)
URL:
http://www.elgaronline.com/view/9781848448582.xml