UID:
almahu_9948197081302882
Format:
1 online resource (x, 262 pages)
Edition:
2nd ed.
ISBN:
9780470267752
,
0470267755
,
9781118258040
,
1118258045
Content:
A revision of the handbook that taught marketers to differentiate in order to dominate the competition. Since Differentiate or Die was published seven years ago, competition for mindshare in a world of look-alike products and services has only int.
Note:
DIFFERENTIATE OR DIE: Survival in Our Era of Killer Competition, Second Edition; PREFACE; CONTENTS; Chapter 1: The Tyranny of Choice; Chapter 2: The Creeping Commoditization of Categories; Chapter 3: Whatever Happened to the Unique Selling Proposition?; Chapter 4: Reinventing the Unique Selling Proposition; Chapter 5: Quality and Customer Orientation Are Rarely Differentiating Ideas; Chapter 6: Creativity Is Not a Differentiating Idea; Chapter 7: Price Is Rarely a Differentiating Idea; Chapter 8: Breadth of Line Is a Difficult Way to Differentiate; Chapter 9: The Steps to Differentiation.
Additional Edition:
Print version: Trout, Jack. Differentiate or die. Hoboken, N.J. : John Wiley & Sons, ©2008 ISBN 9780470223390
Additional Edition:
ISBN 0470223391
Language:
English
Keywords:
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118258040
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118258040
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781118258040
