UID:
almahu_9948197541702882
Format:
1 online resource (xii, 500 pages) :
,
illustrations
ISBN:
9781119200901
,
1119200903
,
9781118016206
,
1118016203
,
9781118016251
,
1118016254
,
9781118016268
,
1118016262
,
1283072440
,
9781283072441
Content:
This cutting edge and comprehensive book-with contributions from the star faculty of Cornell University's School of Hotel Administration-offers the latest thinking on the best practices and strategies for hospitality management. A must for students and professionals seeking to enter or expand their reach in the hospitality industry, The Cornell School of Hotel Administration on Hospitality delivers the authoritative advice you need to: Develop and manage a multinational career and become a leader in the hospitality industry Maximize profits from franchise agreements, management contracts, an.
Note:
Four paths to success in the hospitality industry /
,
The essence of hospitality and service /
,
Preparing for a successful career in the hospitality industry /
,
The listening fast track /
,
Developing and managing a multinational career /
,
Becoming a leader in the hospitality industry /
,
Understanding and predicting customer choices /
,
Guiding the guest experience /
,
Harnessing the power of your culture for outstanding service /
,
A scientific approach to managing hospitality operations /
,
Motivating your staff to provide outstanding service /
,
How to build service quality into your operation /
,
Demand management /
,
Revenue management for enhanced profitability: an introduction for hotel owners and asset managers /
,
Competing successfully with other hotels: the role of strategy /
,
Focus on finance: aiming for restaurant success /
,
Hospitality property ownership: where you fit in /
,
Hospitality properties: how much to pay if you're buying; how much to ask if you're selling /
,
Gaining maximum benefit from franchise agreements, management contracts, and leases /
,
Developing and renovating hospitality properties /
,
Planning and programming a hotel /
,
Measuring hotel risk and financing /
,
Segmenting and targeting your market: strategies and limitations /
,
New media: connecting with guests throughout the travel experience /
,
Building and managing your brand /
,
Hotel revenue management in an economic downturn /
,
Addressing employee lawsuits /
,
Coordinating information and controlling costs /
,
Making the most of your human capital /
,
You can't move all your hotels to Mexico: unions and the hospitality industry /
,
The integrity dividend in hospitality leadership /
,
Afterword: where do you go from here? /
Additional Edition:
Print version: Cornell School of Hotel Administration on Hospitality. Hoboken, N.J. : Wiley, ©2011 ISBN 9780470554999
Language:
English
Keywords:
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119200901
