UID:
almahu_9948197644402882
Umfang:
1 online resource
ISBN:
9781119208822
,
1119208823
,
9781119990161
,
1119990165
,
9781119992530
,
1119992532
,
9781119992547
,
1119992540
,
1280588268
,
9781280588266
Inhalt:
You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys - Understanding creativit.
Anmerkung:
Foreword by Costas Markides --
,
About the Authors --
,
Madonna Strategy on the Dance Floor --
,
Titian Master and Intruder: Historical Perspectives on Strategic Innovation in the Venetian Art Market of the 16th Century --
,
Hirst The Shark is Dead -- How to Build Yourself a New Market --
,
Beuys Understanding Creativity -- Is Every Manager an Artist? --
,
Picasso, van Gogh & Gauguin Art Lessons for Global Managers --
,
Koons Made in Heaven, Produced on Earth: Creative Leadership -- The Art of Projection --
,
Paik Global Groove -- Innovation through Juxtaposition.
,
Interview with Gerrit Gohlke, artnetReferences.
Weitere Ausg.:
Print version: Anderson, Jamie, 1971- Fine art of success. Chichester, West Sussex, U.K. : John Wiley & Sons, 2011 ISBN 9780470661062
Weitere Ausg.:
ISBN 0470661062
Sprache:
Englisch
Schlagwort(e):
Electronic books.
;
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208822
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208822
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119208822
