UID:
almahu_9948197902702882
Format:
1 online resource (xvii, 251 pages) :
,
illustrations, maps
ISBN:
9781119199755
,
1119199751
,
9781118181607
,
1118181603
,
9781118181546
,
1118181549
,
1283332701
,
9781283332705
,
9786613332707
,
6613332704
Content:
A guide to reaching and profiting from China's expanding luxury consumer class China's growing consumer base and expanding economy means more disposable income for more Chinese citizens. The Chinese market for luxury goods is expected to expand from 2 billion this year to nearly 12 billion by 2015. Today's biggest global luxury goods retailers expect China to make up a large and ever growing portion of their customers, and those businesses are responding with new stores and investments in China. Luxury China gives readers-particularly professionals in advertising, marketing, and the luxury bra.
Note:
Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.
Additional Edition:
Print version: Chevalier, Michel, 1943- Luxury China. Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010 ISBN 9780470823415
Language:
English
Keywords:
Electronic books.
;
Electronic books
;
Case studies.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119199755
