UID:
almafu_9959327656002883
Umfang:
1 online resource :
,
illustrations
ISBN:
9781119265771
,
1119265770
,
9781119265740
,
1119265746
,
9781119265757
,
1119265754
Serie:
Handbooks in communication and media
Anmerkung:
Intro; Title Page; Copyright Page; Table of Contents; List of Figures; List of Boxes and Tables; Notes on Contributors; Preface; Part I Introduction; Chapter 1 Introduction: Organizational Rhetoric; The Ancient Art of Rhetoric; New Rhetoric; Organizational Rhetoric: Domain and Practice; Structure of the Volume; References; Part II Field Overviews: Foundations and Macro-Contexts; Chapter 2 Organizational Communication and Organizational Rhetoric I: The Theme of Merger; The Origins and Early Development of Organizational Communication; The Rhetoric of Social Collectives and Movements.
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Interpretive and Critical Turns in Organizational CommunicationThe Challenges of Transition 1: Identification/Socialization/Acculturation; The Challenges of Transition 2: Varieties of Structuration; The Challenges of Transition 3: Institutional Theory; The Challenges of Transition 4: Organizational Communication, Power and Critical Theory; Conclusion; References; Chapter 3 Organizational Communication and Organizational Rhetoric II: The Theme of Division; Discursive Turn(s) in Organizational Communication; "Muscular" Discourse and the Slide Toward Discoursism.
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Autonomous and Mid-Range Discourse PerspectivesFutures for Organizational Communication/Organizational Rhetoric; Recovering/Enriching Theories of Organizational Rhetoric/Communication; Applications for Organizational Rhetoric and Communication; Epilogue; References; Chapter 4 Public Relations and Rhetoric: Conflict and Concurrence; The Rhetorical Tradition: Grounding Public Relations as Organization Speak; Public Relations Research and the Rhetorical Tradition; Ethics: Virtue; The Rhetoric of Public Relations' Contribution to Society; Rhetorical Situations as Rhetorical Arenas.
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Research Agenda: Concurrence or ConflictConclusion; References; Chapter 5 Marketing Rhetoric and the Rhetoric of Marketing: Manipulation or Mutuality?; Marketing: A Perspective; Marketing Rhetoric; Rhetoric as Superficial Wordplay; Rhetoric as a Special Stage -- A Matter of Theoretical and Practical Maturity; Marketing Managers and Advertising Creatives as Using two Different Kinds of Rhetoric; Rhetorical Perspectives in Advertising Research; Future Research Agendas; References; Chapter 6 Rhetorical Analysis in Management and Organizational Research, 2007-2017; Theme 1: Rhetoric is a Toolbox.
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Theme 2: Rhetoric Is Theoretical and PracticalTheme 3: Rhetoric Creates, Sustains, and Challenges Organizational Order; Theme 4: Rhetoric Is Constructive and Constitutive of Identity; Theme 5: Managers Are Rhetors; Theme 6: Rhetoric Is Inextricably Linked to Both Rationality and Narrative Form; Conclusion; Note; References; Chapter 7 A Theory of Organization as a Context For, and as Constituted by, Rhetoric; The Problem of Context; The Context of What Rhetoric is Used; The Context of Why Rhetoric is Used; The Context of Who is Using the Rhetoric; The Context of When the Rhetoric is Used.
Weitere Ausg.:
Print version: Handbook of organizational rhetoric and communication. Hoboken, NJ : John Wiley & Sons, Inc, 2018 ISBN 9781119265733
Sprache:
Englisch
Schlagwort(e):
Electronic books.
;
Electronic books.
;
Electronic books.
;
Electronic books.
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119265771
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119265771
URL:
https://onlinelibrary.wiley.com/doi/book/10.1002/9781119265771
