UID:
almahu_9948204160202882
Format:
XXVI, 458 p. 91 illus., 63 illus. in color.
,
online resource.
Edition:
1st ed. 2020.
ISBN:
9789811515644
Series Statement:
Smart Innovation, Systems and Technologies, 167
Content:
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. .
Note:
The Digital Advertising Conceptual Flow - A Literature Review -- Featured Snippets Results in Google Web Search: An Exploratory Study -- Willingness to pay a premium price for streaming services: the role of trust in services -- Websites as spaces of confluence: narratives and the pursuit of legitimacy -- User Behavior: The Case of Instagram -- The Influence of YouTubers in Consumer Behavior.
In:
Springer eBooks
Additional Edition:
Printed edition: ISBN 9789811515637
Additional Edition:
Printed edition: ISBN 9789811515651
Additional Edition:
Printed edition: ISBN 9789811515668
Language:
English
DOI:
10.1007/978-981-15-1564-4
URL:
https://doi.org/10.1007/978-981-15-1564-4
