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Advocacy : championing ideas & influencing others (2011)

Daly, John A. 1952- ; ProQuest 〈Firm〉

New Haven :Yale University Press,

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Details

UID:

almahu_9948325589102882

Umfang: vi, 387 p. : , ill.

Ausgabe: Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

Anmerkung: The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way.

Sprache: Englisch

Schlagwort(e): Electronic books.

URL: Click to View

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