UID:
almahu_9948594258202882
Format:
1 online resource (288 pages) :
,
illustrations (colour).
Edition:
First edition.
ISBN:
9780191904011 (ebook) :
Series Statement:
Oxford studies in medieval literature and culture
Content:
This work explores how the earliest printers moulded demand and created new markets and argues that marketing changed what was read and the place of reading in 16th-century readers' lives, shaping their expectations, tastes, and their practices and beliefs.
Note:
This edition also issued in print: 2020.
Additional Edition:
Print version : ISBN 9780198847588
Language:
English
Subjects:
General works
,
English Studies
URL:
Oxford scholarship online
