UID:
almahu_9948595096602882
Format:
XVI, 264 p. 15 illus., 12 illus. in color.
,
online resource.
Edition:
1st ed. 2020.
ISBN:
9783030533823
Series Statement:
Consumption and Public Life
Content:
This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr's Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.
Note:
1. Introduction -- 2. The Power of Origins -- 3. From Girders: Discourses of National Strength -- 4. Consumer Nationalism in Popular and Material Culture -- 5. Scotland's Other: Defining Oppositional Identities -- 6. Conclusion.
In:
Springer Nature eBook
Additional Edition:
Printed edition: ISBN 9783030533816
Additional Edition:
Printed edition: ISBN 9783030533830
Additional Edition:
Printed edition: ISBN 9783030533847
Language:
English
DOI:
10.1007/978-3-030-53382-3
URL:
https://doi.org/10.1007/978-3-030-53382-3
