UID:
almahu_9949297031702882
Format:
1 online resource (XX, 132 p.)
ISBN:
9783110703009
,
9783110766820
Series Statement:
High-Impact Business Innovation Series , 1
Content:
Where do startup founders and product developers get radical, high-value ideas? This book presents innovation behind-the-scenes stories from companies such as Apple, Airbnb, Coca-Cola, Google, P&G, Uber, and more. It reveals where the ideas came from and provides guidance on how you, too, can combine unlikely ideas to create new offerings and startup ventures by integrating industries, fields, technologies, and people. Famous Business Fusions discusses how an idea from one place, transported somewhere new, can lead to radically creative innovation. The book is replete with stories of lateral thinking or "fusion" that inspire you to think bigger, discover deeper insights, sense real opportunities and craft high-value fusion. This book is essential reading for those interested in new inventions, innovation and entrepreneurship; business leaders and consultants involved in innovation and new product or service development; and academics seeking material on business innovation and startups.
Note:
Frontmatter --
,
Advance Praise for Famous Business Fusions --
,
Acknowledgments --
,
Contents --
,
About the Author --
,
Introduction and How Fusion Can Help You --
,
Chapter 1 Art and Music --
,
Chapter 2 Biomimicry --
,
Chapter 3 Consumer Products and Retailing --
,
Chapter 4 Entertainment --
,
Chapter 5 Everyday Inventions --
,
Chapter 6 Healthcare --
,
Chapter 7 Leaders and Organizations --
,
Chapter 8 Science --
,
Chapter 9 Services --
,
Chapter 10 Technology --
,
Chapter 11 Travel and Housing --
,
Conclusions: How You, Too, Can Combine Unlikely Ideas to Create Radical Value --
,
Bibliography --
,
Index
,
Mode of access: Internet via World Wide Web.
,
In English.
In:
DG Plus DeG Package 2022 Part 1, De Gruyter, 9783110766820
In:
EBOOK PACKAGE Business and Economics 2021 English, De Gruyter, 9783110754049
In:
EBOOK PACKAGE COMPLETE 2021 English, De Gruyter, 9783110754001
In:
EBOOK PACKAGE Economics 2021, De Gruyter, 9783110753820
Additional Edition:
ISBN 9783110703085
Additional Edition:
ISBN 9783110702934
Language:
English
DOI:
10.1515/9783110703009
URL:
https://doi.org/10.1515/9783110703009
URL:
https://www.degruyter.com/isbn/9783110703009
URL:
https://www.degruyter.com/isbn/9783110703009
