UID:
almahu_9949297036402882
Format:
1 online resource (VIII, 287 p.)
ISBN:
9783110725001
,
9783110766820
Content:
This volume advances the data-based study of multimodal artefacts and performances by showcasing methods and results from the latest endeavors in empirical multimodal research, representing a vibrant international and interdisciplinary research community. The collated chapters identify and seek to inspire novel, mixed-method approaches to investigate meaning-making mechanisms in current communicative artifacts, designs, and contexts; while attending to their immersive, aesthetic, and ideological dimensions. Each contribution details innovative aspects of empirical multimodality research, offering insights into challenges evolving from quantitative approaches, particular corpus work, results from eye-tracking and psychological experiments, and analyses of dynamic interactive experiences. The approaches and results presented foreground the inherent multidisciplinary nature and implications of multimodality, renegotiating concepts across linguistics, media studies, (social) semiotics, game studies, and design. With this, the volume will inform both current and future developments in theory, methods, and transdisciplinary contexts and become a landmark reference for anyone interested in the empirical study of multimodality.
Note:
Frontmatter --
,
Preface and Acknowledgements --
,
Contents --
,
Part I: Introduction --
,
Empirical Multimodality Research: The State of Play --
,
Part II: Charting Paths for Empirical Research: Theoretical and Methodological Reflections --
,
Dimensions of Materiality --
,
From Data to Patterns --
,
Thinking in Action --
,
Computational Approaches for the Interpretation of Image-Text Relations --
,
Part III: Empirical Inroads: Case Studies and Results --
,
"I can't see why you're laughing": Multimodal Analysis of Emotionalized Political Debate --
,
A Corpus-Based Approach to Color, Shape, and Typography in Logos --
,
Pixel Surgery and the Doctored Image --
,
Multimodal Discourse Analysis Based on the GeM Model --
,
Conventions in How Korean Films Mean --
,
An Empirical Multimodal Approach to Open-World Video Games --
,
List of Contributors --
,
Index
,
Mode of access: Internet via World Wide Web.
,
In English.
In:
DG Plus DeG Package 2022 Part 1, De Gruyter, 9783110766820
In:
EBOOK PACKAGE COMPLETE 2021 English, De Gruyter, 9783110754001
In:
EBOOK PACKAGE Linguistics 2021 English, De Gruyter, 9783110754117
In:
EBOOK PACKAGE Linguistics 2021, De Gruyter, 9783110753882
Additional Edition:
ISBN 9783110725155
Additional Edition:
ISBN 9783110724912
Language:
English
Subjects:
Comparative Studies. Non-European Languages/Literatures
DOI:
10.1515/9783110725001
URL:
https://doi.org/10.1515/9783110725001
URL:
https://www.degruyter.com/isbn/9783110725001