UID:
almahu_9949384442902882
Format:
1 online resource
ISBN:
9780203701522
,
0203701526
,
9781351330794
,
1351330799
,
9781351330787
,
1351330780
,
9781351330800
,
1351330802
Series Statement:
Routledge focus in tourism
Content:
This book delves into neighborhood branding by looking at the City of Orlando and the identities that set each neighborhood apart from others. Orlando is an international tourism capital, known for its abundant theme parks that allow for an escape from reality. The word "Orlando" is almost synonymous with Disney and Mickey Mouse - and for good reason. This place's brand identity is so strong that outsiders have trouble realizing locals often have a drastically different view of the city. But what else is there? What other brand identities does the place have? The stories from this case study highlight how local stakeholders play a vital role in the success of an overall place brand while also taking steps to maintain their own unique neighborhood vibes. This book will be valuable to academics and students interested in neighborhood branding and shaping identity from the perspective of tourism, geography, and urban studies
Note:
Cover; Half Title; Series Page; Title Page; Copyright Page; Contents; List of figures; Acknowledgments; Terms and neighborhoods; Introduction; 1 So, what is a neighborhood?; 2 Orlando's neighborhood philosophy; 3 Emotional reasons for choosing a neighborhood; 4 Pragmatic reasons for choosing a neighborhood; 5 #OrlandoUnited: community cohesion after Pulse; 6 Conclusion: theorizing neighborhood brands; References; Index
Additional Edition:
Print version: ISBN 1138573566
Additional Edition:
ISBN 9781138573567
Language:
English
Subjects:
Economics
,
Sociology
Keywords:
Electronic books.
;
Electronic books.
DOI:
10.4324/9780203701522
URL:
https://www.taylorfrancis.com/books/9780203701522
