UID:
almahu_9949384552702882
Umfang:
1 online resource (x, 194 pages)
Ausgabe:
Third edition.
ISBN:
0429489315
,
9780429489310
,
9780429951527
,
0429951523
,
9780429951534
,
0429951531
,
9780429951510
,
0429951515
Inhalt:
"This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of PR as more than just structural but also as having an important rhetorical component. In this extensively revised edition, Moloney and McGrath dissect the nature of the modern PR industry, arguing that its idealised self-presentation should be replaced by a more realistic and credible defence of the societal value produced by advocacy and counter-advocacy. This book includes expanded coverage of PR's impact on society (through areas such as CSR, sponsorship and community relations), its relationship with stakeholders, and its role in democratic debate and public policy making. It also considers the ways in which journalism has capitulated to PR in an era of 'fake news' and 'churnalism' and, in this new edition, the role of digital and social media is examined for the first time. Maintaining the rigorous and critical stance of previous editions, this new edition will also prove accessible to Master's level and final-year undergraduate students studying public relations, media and communications studies. Additionally, it will be of great value to practitioners who seek to widen PR's voices'."--
Anmerkung:
1 Paradoxes, paradigms and pillars -- 2 PR: dignified, efficient, self-delusional? -- 3 Rhetoric, framing and PR messaging -- 4 Stakeholders and society -- 5 Journalism and PR -- conflict, complicity, capitulation -- 6 Digital evolution or revolution? -- 7 PR, politics and democracy -- 8 Lobbying and public affairs -- 9 Conclusion.
Weitere Ausg.:
Print version: Moloney, Kevin, 1943- author. Rethinking public relations Abingdon, Oxon ; New York, NY : Routledge, 2019 ISBN 9781138593657
Sprache:
Englisch
Schlagwort(e):
Electronic books.
;
Electronic books.
URL:
https://www.taylorfrancis.com/books/9780429489310
