UID:
almahu_9949384571702882
Format:
1 online resource (xvi, 226 pages) :
,
illustrations.
ISBN:
9780429268908
,
0429268904
,
9781000000122
,
1000000125
,
9781000006957
,
1000006956
,
9781000013481
,
1000013480
,
0367076500
,
9780367076504
Series Statement:
Routledge research in cultural and media studies ; 124
Content:
An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments.
Note:
Adland in the MENA region : from traditional to digital -- Engaging consumers : on new advertising trends and practices -- Advertising humor in the MENA region -- Advertising to consumers in a religious season -- Advertising to women in the MENA region -- Online advertising as a revenue stream for media start-ups in MENA -- Experimenting with democracy : political advertising in the post Arab uprisings.
Additional Edition:
Print version: Allagui, Ilhem, author. Advertising in MENA goes digital New York, NY : Routledge, 2018 ISBN 9780367076504
Language:
English
Keywords:
Electronic books.
;
Electronic books.
URL:
https://www.taylorfrancis.com/books/9780429268908
