UID:
almahu_9949385586302882
Format:
1 online resource
Edition:
First edition.
ISBN:
9781003214878
,
1003214878
,
9781000626148
,
1000626148
,
9781000626155
,
1000626156
Content:
"Can the likes we give on Instagram and Facebook predict a purchase or foresee who will win the election? Yes, they can. Large digital platforms can target ads to hyper-segmented audiences to try to influence all of us. But, with the enormous power we have given them, will they be able to impose us certain behaviours or ideologies? Maybe yes. The book takes a critical look at how the predictive technology associated with social media works. They influence culture, politics, consumption, our leisure time, our attention span and even our health. It is the moment to think deeply about these technologies. As citizens, we must reflect on our digital future"--
Additional Edition:
Print version: Predictive technology in social media. Boca Raton : CRC Press, 2022 ISBN 9781032103402
Language:
English
Keywords:
Electronic books.
DOI:
10.1201/9781003214878
URL:
https://www.taylorfrancis.com/books/9781003214878
