UID:
almahu_9949386106202882
Umfang:
1 online resource.
Ausgabe:
Second edition.
ISBN:
9780367817077
,
0367817071
,
9781000190366
,
1000190366
,
9781000190373
,
1000190374
,
9781000190359
,
1000190358
,
9781315691336
,
1315691337
Serie:
Mastering management in the creative and cultural industries
Inhalt:
"Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: taking a strategic approach to developing marketing plans bringing together strategic planning, market research, goal setting, and marketing theory and practice explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide"--
Weitere Ausg.:
Print version: Kolb, Bonita M.. Marketing strategy for the creative and cultural industries Abingdon, Oxon ; New York, NY : Routledge, 2021. ISBN 9780367419769
Sprache:
Englisch
Fachgebiete:
Wirtschaftswissenschaften
Schlagwort(e):
Electronic books.
;
Electronic books.
URL:
https://www.taylorfrancis.com/books/9780367817077
URL:
Volltext
(URL des Erstveröffentlichers)
