UID:
almahu_9949386107702882
Umfang:
1 online resource (xii, 170 pages)
ISBN:
9780429053696
,
042905369X
,
9780429624735
,
0429624735
,
9780429623851
,
0429623852
,
0429624298
,
9780429624292
Serie:
Routledge research in strategic management
Inhalt:
This book provides a concrete guide on how to execute strategic pricing to excel in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners. The secret lies in crafting innovative price models that reward joint value creation in accordance with the business model, rather than engaging in confrontative zero-sum pricing reasoning. Strategic and Innovative Pricing: Price Models for a Digital Economy provides hands-on tools that are applied on three interconnected levels of analysis. It illustrates how to explore the business ecology to understand its dynamics and how digitisation enables it to prosper and demonstrates how to construct a viable business model that enables an organisation to navigate in its vibrant ecology. Finally, and most importantly, it shows how to use innovative price models to realize and monetise the business model and its value offering, making the organisation and its partnerships sustainable. Models pertaining to the three levels of analyses are applied in rich case studies and examples from different countries, and the book includes guidelines on how to use them. Special attention is paid to digitisation as an underlying theme, making this book of interest to researchers, academics, and students in the fields of strategic management and technology & innovation management.
Anmerkung:
Includes index.
,
1. Introduction2. Business Ecology3. Business Models4. Price Models5. Innovative Price Models and Digitisation6. Case Study: Re-Shaping the Taxi Industry7. Case Study: Exploiting and Coping with "Free" in Extended Digital Platforms8. Conclusion and Discussion
Weitere Ausg.:
Print version: ISBN 9780367148706
Sprache:
Englisch
Schlagwort(e):
Electronic books.
;
Electronic books.
DOI:
10.4324/9780429053696
URL:
https://www.taylorfrancis.com/books/9780429053696
