UID:
almahu_9949386138502882
Format:
1 online resource (x, 348 pages)
Edition:
Third edition.
ISBN:
9781000037517
,
1000037517
,
9781003003458
,
1003003451
,
9781000037555
,
100003755X
,
9781000037531
,
1000037533
Content:
Effective communications are essential for all sport organizations. In this fully revised and updated third edition of his ground-breaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Favorito outlines the history of sports communications, explores the most important professional themes, topics and issues, and highlights exciting opportunities for future development. With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Digital and social media strategy Crisis management Creative writing The value of audio storytelling The role of communications in business. This new edition includes more international cases and data, interviews, best practices, and expanded coverage of social media, gaming, eSports and technological developments in communications; discussion of key contemporary issues such as multicultural media relations and athletes as brands'; and an emphasis on the importance of strategic planning. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity: A Practical Approach is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills. The author maintains a podcast of updated best practices, The CUSP Show, which is widely available, as well as a blog of best practices at joefavorito.com. Both of these resources make the perfect companion to this book.
Note:
Cover -- Half Title -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgments -- Introduction -- 1. How it all got started -- The sports publicity "haul" of fame and what we can learn from the legends -- Conclusion -- Notes -- 2. Getting started and building contacts/volunteerism -- Step 1: volunteering -- Step 2: internships -- Some points for a checklist -- Step 3: no one wants to talk only about sports -- Step 4: look left and right, build relationships -- Step 5: ask for help -- Step 6: take notes -- How I got started
,
Here are some first jobs by various sports professionals. They will show the first-timer what you can do and where you can start, and give food for thought to those on the move -- Conclusion -- Note -- 3. Reading, writing, and speaking-and not just in English -- Reading -- List of key publications to read and subscribe to -- Anthologies -- Other magazines -- Keys to news consumption -- Newspaper sites -- A daily routine -- Writing -- The press release -- Basic form -- The media advisory -- Basic form -- The feature story -- Blog -- Examples of good storytelling -- Transcript writing
,
Game notes and media guides -- The media guide -- Essentials for the media guide -- Game notes and fact sheets -- Key tips for good game notes -- Other tips for great notes -- Speaking-English and a second language -- First: it's sometimes not what you say, but how you say it -- 4. Now pitching -- Know your subject -- Cultivate the media -- Set the strategy -- Developing the pitch kit -- The pitch letter -- Building the clip file -- Follow up and revisit -- The long-lead pitch -- Long-form video -- The quick pitch -- SMTs, RMTs, and live interactive video -- The notes pitch
,
The special-event pitch -- Here are some good examples of special-event pitch best practices -- Conclusion -- 5. Communicating in the collegiate environment -- Publicity and storytelling -- Questionnaires -- Managers, operations staff, and administrators -- Know the media, and all the forms of it -- Create the unique opportunity -- Keep it professional-remember the people and the university you represent -- Sell it internally before you sell it externally -- Merchandise, merchandise -- Some of the great collegiate publicity efforts to think about -- Penn goes Mandarin
,
Georgetown and Actual Reality -- American bending -- Expect a miracle -- Stats, stats, and more stats -- Event management -- Publications and the digital storytelling space -- Media guides/publications -- Some simple rules for publication success -- Digital engagement -- Sales and marketing -- What is CoSIDA? (Reprinted with permission from cosida.com) -- CoSIDA Code of Ethics-Foreword -- Conclusion -- 6. Working with a professional team -- Team spokesperson/public relations -- The "public" relations aspect -- General media relations -- Media training -- Formal media-training sessions -- Daily follow-up and prep.
Additional Edition:
Print version: Favorito, Joe. Sports Publicity : A Practical Approach. Milton : Routledge, ©2020 ISBN 9781000037517
Language:
English
Keywords:
Electronic books.
;
Electronic books.
DOI:
10.4324/9781003003458.
URL:
https://www.taylorfrancis.com/books/9781003003458
