UID:
almahu_9949386488202882
Umfang:
1 online resource (280 pages) :
,
illustrations
ISBN:
9781000227598
,
1000227596
,
9781000228083
,
1000228088
,
9781000227758
,
1000227758
,
9780429345319
,
0429345313
Inhalt:
This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems. Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price-response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations. This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits. Online resources for instructors include Excel templates and PowerPoint slides for each chapter.
Anmerkung:
Introduction -- Fundamentals of price theory -- Segmentation and price differentiation -- Break-even analysis -- Price sensitivity and willingness to pay -- Empirical estimations of price-response functions -- Price optimization -- Case study : optimal prices of movie theater tickets -- Markdown optimization -- The hedonic pricing model -- Revenue management -- Big data and pricing analysis -- Monte Carlo simulation for pricing decisions -- Conjoint analysis for pricing decisions -- Acceptance, ethics, and the law.
Weitere Ausg.:
Print version: ISBN 9781000228083
Weitere Ausg.:
Print version: ISBN 0367363232
Weitere Ausg.:
ISBN 9780367363239
Sprache:
Englisch
Schlagwort(e):
Electronic books.
;
Electronic books.
DOI:
10.4324/9780429345319
URL:
https://www.taylorfrancis.com/books/9780429345319
