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  • 1
    Online Resource
    Online Resource
    New York :Routledge, Taylor & Francis Group,
    UID:
    almahu_9949386627702882
    Format: 1 online resource
    ISBN: 9781003141341 , 100314134X , 9781000386264 , 1000386260 , 1000386368 , 9781000386363
    Content: "In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful e-commerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today's marketing challenge: clearly defining the business's brand essence and using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today's consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition, and is relevant to all types of business, from tiny businesses to globally recognized brands"--
    Additional Edition: Print version: Abraham, Joan. Creating brand cool New York, NY : Routledge, 2021. ISBN 9780367693152
    Language: English
    Keywords: Electronic books.
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