UID:
almafu_9961045720102883
Format:
1 online resource (91 pages) :
,
digital, PDF file(s).
Edition:
1st ed.
ISBN:
1-108-90325-8
,
1-108-90388-6
,
1-108-90058-5
Series Statement:
Cambridge elements. Elements in publishing and book culture,
Content:
This Element examines the early years of British Young Adult (YA) publishing at three strategic publishing houses: Penguin, Heinemann and Macmillan. Specifically, it discusses their YA imprints (Penguin Peacocks, Heinemann New Windmills and Macmillan Topliners), all created at a time when the population of Britain was changing and becoming more diverse. Migration of colonial and former colonial subjects from the Caribbean, India, and Africa contributed to a change in the ethnic makeup of Britain, especially in major urban centres such as London, Birmingham and Manchester. While publishing has typically been seen as slow to respond to societal changes in children's literature, all three of these Young Adult imprints attempted to address and include Black British and British Asian readers and characters in their books; ultimately, however, their focus remained on white readers' concerns.
Note:
Title from publisher's bibliographic system (viewed on 06 Oct 2022).
,
Cover -- Title page -- Copyright page -- Diversity and Inclusion in Young Adult Publishing, 1960-1980 -- Contents -- Introduction: Citizens of Tomorrow, Reading Today: Catering to the New 'Teenager' Reader in Britain -- 'Tomorrow, for Better or Worse, They Will Be Britain': Reading the Teenager -- People Like Us: The British Teenager, Reading -- All-Consuming Britishness: Creating Literature for the British Teenager -- 1 A Whole Raft of Readers Unaddressed: Peacocks, the 'Reading Teen', and Racial Diversity -- Spreading the Peacock's Plumes: Expanding the Children's Department -- Outside, Over There: Early Peacocks, the British Empire, and Diversity -- Everyone in Their Place: Non-Fiction in Early Peacocks -- With Peacock Feathers Flying: Involving Teen Readers after 1971 -- Once and Future History: Addressing Enslavement in Peacocks -- Down the Garden Path: Sex across Racial Lines in 1970s Peacocks -- So You Want to Be a Part of Britain? Peacock Non-Fiction after 1977 -- Peacock, Plus and Minus: The End of Peacock -- Crossover Text: G. M. Glaskin's A Waltz through the Hills -- 2 To Know Which Way the Wind Is Blowing: Ian Serraillier and New Windmill -- The Wide World of Reading: Early New Windmills -- Stepping Out or Out of Step? New Windmill and Black Britain -- Maybe Multicultural: Non-Fiction New Windmills -- Opening up the Classroom to Sir, with Love: New Windmills by Black Writers -- Crossover Author: Joan Tate, Heinemann, and Topliners -- 3 Is It Always Like This? Topliners and Publishing for the Reluctant Reader of Colour -- No Life in a Voodoo Planet: Rejecting an American Vision of Black People -- The East End Is Somewhere around Here: Courting the Black and Asian Reader -- Conclusion: A Positive Approach from Society towards Integration? British Young Adult Literature and White Privilege -- References -- Acknowledgements.
Additional Edition:
ISBN 9781108827836
Language:
English
URL:
https://doi.org/10.1017/9781108900584
