UID:
almahu_9949568109602882
Format:
1 online resource (xii, 282 pages) :
,
illustrations
ISBN:
9781003393016
,
1003393012
,
9781000932256
,
1000932257
,
9781000932195
,
1000932192
Content:
"A comprehensive and critical introduction to understanding the Korean Wave (Hallyu) as a transnational media phenomenon. This book provides an accessible introduction to the Korean Wave - the rapid growth of local cultural industries and the global popularity of Korean popular culture over the past thirty years - providing historical, political, economic, and socio-cultural context to its initial rise and enduring popularity. Jin explores the transnational cultural flows of Hallyu across a variety of products and digital technologies - from television dramas, film, and K-pop to online games, and webtoons - and explains the process of cross-media convergence and the socio-political contexts behind the Hallyu phenomenon. He also explores how overseas fans and audiences advance K-pop fandom as social agents in different geo-cultural contexts. The book concludes by discussing if Hallyu can become a sustainable global popular culture beyond a fan-based regional cultural phenomenon. Each chapter features detailed contemporary case studies and discussion questions to enhance student engagement. This is essential reading for students of Media and Communication, Cultural Studies, Korean Studies and Asian Studies, particularly those taking classes on popular culture and media, media and globalization, Korean popular culture, and East Asian culture"--
Note:
Introduction. What is the Korean wave? ; Major goals of the book ; Summary of the book -- Part I: History, theory, and context of the Korean wave. The history of the Korean wave ; Theoretical approaches : from cultural proximity to transnational proximity ; Cultural policy in the new Korean wave ; Soft power and cultural diplomacy ; Local cultural industries toward the global cultural markets -- Part II: Transnational Korean wave. The new wave of K-dramas in the digital platform age ; K-pop fandom from global perspectives ; Korean cinema and Hallyu cinema ; Transnational digital games and Esports -- Part III: Problematizing the Korean wave. What is the K in the Korean wave ; Diaspora, ethnicity, and the Korean wave ; BTS and fan-nationalism ; Webtoons, transmedia storytelling, and intellectual property.
Additional Edition:
Print version: Jin, Dal Yong, 1964- Understanding the Korean wave New York : Routledge, 2024 ISBN 9781032492957
Language:
English
Keywords:
History.
DOI:
10.4324/9781003393016
URL:
https://www.taylorfrancis.com/books/9781003393016
